The Hundreds x Sanrio

 The Hundreds and Sanrio did a collection together in December and came out with 33 items. You can buy some of the pieces on Sanrio, The Hundreds was selling the collection as well but it is all sold out. You can check it out the link is there and who knows maybe they will restock. There are 4 piece that were sold on The Hundreds that is sold out but will be coming soon on Sanrio so keep a eye out for that. The collection has a lot of different pieces like, hoodies, tops, caps and sweatpants. The characters included in this collection are Hello Kitty, Badtz-Maru, My Melody, Tuxedo Sam, Pochacco, Gudetama, Keroppi and Pekkle.  

Before we get more into this collection lets talk about The Hundreds. If you didn't know Sanrio has a blog and they did a post about the co founder Bobby Hundreds. When he was asked what was the inspiration for this collection he said "In pursuing collaborations for The Hundreds, we look for significant storytelling vehicles, especially partners that have a rich heritage and a personal tie-in with our own experiences. As an Asian-American growing up in the 80's and 90's Sanrio inhabited this unique space between Eastern and Westerns culture, accompanied with fun characters and collectable merchandise. Many of those decisions have informed how I've looked at our own brand and its composition over the years." They then go on to ask him "When did you get introduced to Sanrio? Do you have a favorite character? His reply was " I don't remember a time in  my life where Sanrio was not present. I have fond memories associated with my myriad characters, which is why we are debuting this first Sanrio collaboration across a cast. I think I relate much to Badtz-Maru temperament. Pochacco was also a fixture of my childhood and as far as legacy goes, I have to point to Hello Kitty's mark on novelty history. Some of my earliest and most buzzy blog hits were documentation of the "Three Apples" show and subsequent Hello Kitty art shows. The nexus between Hello Kitty and contemporary artists brands translated so well, that it made us re-think both Hello Kitty and the purpose of group art experience." the rest that they ask and that he says is not really about the collection and more about his brand. You can go read all of it or the part I didn't say from the link above. Sorry it just already wrote a lot about it and there is still a lot more to read.